LG Corporate

Corporate Press Releases

July 31, 2008: LG ELECTRONICS ANNOUNCES FIRST BLU-RAY DISC PLAYER WITH CAPABILITY TO INSTANTLY STREAM MOVIES FROM NETFLIX TO THE TV
July 31, 2008: LG ELECTRONICS OPENS NEW U.S. DESIGN CENTER
July 31, 2008: LG ELECTRONICS SHOWCASES smART TECHNOLOGY FOR HOLIDAY SEASON
July 31, 2008: LG LAUNCHES NATIONWIDE ELECTRONICS RECYCLING PROGRAM WITH WASTE MANAGEMENT’S RECYCLE AMERICA

July 31, 2008: LG ELECTRONICS ANNOUNCES FIRST BLU-RAY DISC PLAYER WITH CAPABILITY TO INSTANTLY STREAM MOVIES FROM NETFLIX TO THE TV
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LG BD300 Network Blu-ray Disc Player to be Unveiled Tonight

NEW YORK, July 31, 2008 – Building on a groundbreaking technology partnership announced earlier this year, LG Electronics and Netflix, Inc. (Nasdaq: NFLX) today announced plans for the first Blu-ray disc player that will have the added benefit of being able to instantly stream a growing library of movies and TV episodes from Netflix directly to the TV.

Available this fall, the LG BD300 Network Blu-ray Disc Player will play high definition Blu-ray discs, up-convert standard DVDs to 1080p and allow Netflix subscribers to instantly stream more than 12,000 choices of movies and TV episodes from Netflix to the TV for no additional charge.

LG Electronics and Netflix will demonstrate the BD300 Network Blu-ray Disc Player for the first time tonight at LG’s 2008 Summer Line Show at Morgan Library and Museum in New York City. (The event is open to invited media only.)

Instantly streaming content from Netflix to the TV via the LG BD300 Network Blu-ray Disc Player will rely on a wired broadband connection and Queue-based user interface. Netflix members will use the Netflix Web site to add movies and TV episodes to their individual instant Queues. Those choices will automatically be displayed on members’ TVs and available to watch instantly through the LG player. Once selected, movies will begin playing in as little as 30 seconds. With the BD300’s accompanying remote control, Netflix members will be able to browse and make selections right on the TV screen and also have the ability to read synopses and rate movies. In addition, they will have the option of fast- forwarding and rewinding the video stream.

“As Blu-ray player sales expected to triple in three years, consumers are craving content and seeking a premium home entertainment experience,” said LG Electronics USA President Teddy Hwang. “The BD300 is another LG industry first and provides consumers with an advanced high-def disc player with unparalleled flexibility and networked access for services such as Netflix.”

Consumers craving more content will appreciate the BD Live feature, which provides real-time interactivity for movie enthusiasts seeking extras, new previews or special content while BonusView provides picture-in-picture access to Blu-ray disc special features. To further personalize and simplify the home theater experience, the BD300 includes LG’s SimpLinkTM technology, which allows users to control similarly equipped LG TV and AV products via convenient on-screen menus or directly from the product itself.

In January, prior to the 2008 International CES®, LG Electronics and Netflix announced their technology partnership to provide a set-top box for consumers to stream movies and TV episodes from the Internet to the TV beginning in the second half of the year. “LG Electronics is establishing itself as the innovation leader in consumer electronics, combining the best of broadband and Blu-ray connectivity,” said Netflix Co-Founder, Chairman and CEO Reed Hastings. “LG Electronics was the first of our technology partners to publicly embrace our strategy for getting the Internet to the TV, and is the first to introduce a Blu-ray player that will instantly stream movies and TV episodes from Netflix to the TV.”

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in home appliances, consumer electronics and mobile communications. In the United States, LG Electronics sells a wide range of stylish, innovativedigital appliances, consumer electronics (digital display and digital media) products and mobile phones under LG’s “Life’s Good” marketing theme. For more information, please visit www.LGusa.com.

About Netflix, Inc.
Netflix, Inc. (Nadsaq: NFLX) is the world's largest online movie rental service, with more than eight million subscribers. For one low monthly price, Netflix members can get DVDs delivered to their homes and can instantly watch movies and TV episodes streamed to their TVs and PCs, all in unlimited amounts. Members can choose from over 100,000 DVD titles and a growing library of more than 12,000 choices that can be watched instantly. There are never any due dates or late fees. DVDs are delivered free to members by first class mail, with a postage-paid return envelope, from over 100 U.S. shipping points. More than 95 percent of Netflix members live in areas that generally receive shipments in one business day. Netflix is also partnering with leading consumer electronics companies to offer a range of devices that can instantly stream movies and TV episodes to members' TVs from Netflix. For more information, visit http://www.netflix.com.

CONTACTS:

LG ELECTRONICS
John I. Taylor (847) 941-8181, jtaylor@lge.com
Nathan Friedman (312) 397-6009, nathan.friedman@ogilvypr.com

NETFLIX
Steve Swasey (408) 540-3947 sswasey@netflix.com

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July 31, 2008: LG ELECTRONICS OPENS NEW U.S. DESIGN CENTER
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Manhattan Facility to Fuel Research and Design Efforts

NEW YORK, July 31, 2008 – LG Electronics today announced the relocation of its U.S. Design Center from Englewood Cliffs, NJ to the heart of New York City.

The design center, located in Union Square, will be charged with developing stylish and innovative products that meet the needs of American consumers, while further supporting LG’s premium brand positioning in consumer electronics, digital appliances and mobile communications. Focusing specifically on industrial design, the center will look to incorporate U.S. consumer preferences into LG products as well as augment product development and design capabilities.

"LG is committed to delivering style with substance across our product categories, and to do that we must constantly push the boundaries of design” said Michael Ahn, CEO LG Electronics North America. “With the relocation and expansion of the design center we are bringing together some of the world’s best designers. Through their vision and our holistic product development process we will continue to develop new and innovative products that are refined, trend-setting and contemporary.”

The relocation of the LG Design Center represents a key element of LG’s global business strategy, which includes increasing its investment in regional design, research and development.

LG’s New York Design Center will be a part of a global network of six design centers where the focus is on incorporating global designs into local regions. It is also integral to the wider network of 29 R&D centers – including the U.S.-based digital TV lab in Chicago and mobile phone lab in San Diego. Together, the global centers employ 16,000 staff, almost a fifth of LG’s worldwide workforce. This team of visionaries helped LG win a number of substantial global design awards each year including: iF Design Awards, reddot Design Awards as well as the reddot “Design Team of the Year for 2006” and IDEA.

Once fully operational, the center will design products for LG’s entire range of consumer goods including; mobile handsets and devices, flat-screen HDTVs and audio systems, digital appliances and other products.

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July 31, 2008: LG ELECTRONICS SHOWCASES smART TECHNOLOGY FOR HOLIDAY SEASON
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World’s First Network Blu-ray Disc Player with Netflix Movie Streaming Capability Unveiled

Led by the new BD300 Network Blu-ray Disc Player with internet streaming capability, LG Electronics highlighted its latest stylish consumer electronics, digital appliance and mobile phone products at the company’s 2008 holiday preview.

During its annual Summer Line Show – at New York’s Morgan Library & Museum, a location famous for housing one of the world’s greatest collections of artistic works – LG Electronics is showcasing its latest works in “An Exhibition of smART Technology.”

“LG seeks to enhance consumers’ lifestyles with intelligent features, intuitive functionality, exceptional performance and stylish design,” said Michael Ahn, president and CEO, LG Electronics North America. “The featured products, from our SteamWasher which reduces allergens, to our mobile phone with advanced photo editing tools, to our advanced new BD300 Network Blu-ray Disc Player with Netflix® instant movie streaming capability, show how smart technology can combine with a sophisticated look and feel in real-life ways.”

Consumer Electronics
On the heels of the Netflix partnership announced at CES® 2008, LG unveiled the BD300 Network Blu-ray Disc Player to provide consumers with unparalleled access to disc-based and networked home video entertainment. Available this fall, it provides exceptional audio-video performance with the fast growing library of high quality Blu-ray discs, up-scales standard DVDs to 1080p and delivers unprecedented instant access to unique content delivered over a broadband connection, including Netflix Instant Streaming Service.

Netflix’s Instant Streaming Service provides consumers with access to movies and network television programming from the extensive Netflix library of more than 12,000 titles directly through the BD300 for unlimited instant playback. Unlike any other Blu-ray player on the market, this advanced, networked Blu-ray Disc Player will allow Netflix subscribers to access an on-screen menu, select their preferred title, and view content immediately without a personal computer. By using the remote control, Netflix members will also be able to browse and make selections right on the TV screen, read synopses and rate movies.

Consumers craving more content will appreciate the BD Live feature which provides real-time interactivity for movie enthusiasts seeking extras, new previews or special content while BonusView provides picture-in-picture access to Blu-ray disc special features. To further personalize and simplify the home theater experience, the BD300 includes LG’s SimpLinkTM technology, which allows users to control similarly equipped LG TV and AV products via convenient on-screen menus or directly from the product itself.

Other LG consumer electronics products featured at the show include:

•LG90: This “Full HD” 1080p LCD HDTV features a unique teardrop design, blue color accents, and a “high-gloss” black finish with a high-performance LED backlighting system. Consumers will enjoy one of the highest picture qualities available on the market today as the LED backlight employs local dimming to provide enhanced black levels and quick response time in combination with LG’s advanced 120Hz performance.

• LGX Series: At 1.8-inches thin, the LGX models are the slimmest LCD HDTVs with built-in tuners on the market. The sleek design features unique red-color accents and invisible speaker design, tuned by audio legend Mr. Mark Levinson. Thin in profile, but big on performance, the LGX features advanced 120 Hz “TruMotion” Super IPS panel, Intelligent Sensor and easy-to-access AV Modes. With these advanced features, the LGX provides the highest resolution available, and is easily
adaptable to varying viewing conditions. Available in both 42- and 47-inch screen size class.

• PG60: At only 3.3-inches thin, this HDTV plasma series features a stylish “one- layer” frameless design and invisible speaker system. The PG60 is one of the first plasma series to attain THX Display Certification, offering consumers exceptional image quality for a more immersive mocomfort of their own home.

• LHT888 Home Theater System: For décor-conscious movie-and-music fans, the LHT888 home theater system offers high-quality sound and stunning contemporary design. Inspired by the slim elegant form of the champagne glass, LHT888’s loudspeakers feature multiple drivers in parabolic housings, each with a tapered integrated pedestal. The system includes a 700W 5.1-channel DVD receiver with 1080p up-scaling, built-in wireless kit, USB Media Plus, HDMI output, LG SimpLinkTM multi-device control (HDMI-CEC) and multi-format playback compatibility.

Mobile Phones
LG’s in-depth consumer research drives decisions on which features and styles to bring to market. The broad range of devices – working with nearly every major U.S. carrier – offers a wide mix of features and form factors, appealing to the novice through the most advanced user. Mobile phones and Bluetooth accessories featured at the event include:

• LG Dare™: The LG Dare offers a large 3-inch touch screen that recognizes handwriting and provides tactile feedback. Tucked inside this V CAST-capable phone is a 3.2 mega pixel camera/camcorder with flash and Schneider-Kreuznach certified lens for outstanding image quality, and advanced features like face detection. The photo editing tool lets customers turn their photos into personal masterpieces with options that include borders, landscape and a fun doodle feature right on the screen. Customized photos can be uploaded to a social networking site directly from the phone.

• LG Decoy™: This slider phone is the world’s first phone to feature a discreet Bluetooth® hands-free headset integrated into the design. It also sports a five-way directional joystick for easy navigating through all of Verizon Wireless’ multimedia features.

• LG Chocolate™ 3: The new LG Chocolate 3 trades in its slider form factor for a slim flip style that brings with it the quintessential music player along with control wheel on the outside front, Bluetooth capabilities® and an FM transmitter to play music through a car stereo.

• VuTM by LG: This device boasts crystal clear TV, Web, pictures and videos on a large, intuitive touch screen coupled with the utmost in mobile entertainment with a music player, 2.0 mega pixel camera, video share and Bluetooth® capabilities.

• enV2 by LG: LG’s best-selling messaging device with full keyboard is now the smallest and most stylish ever, with all of the advantages of the previous enV and with larger internal display and large-sized external keys.

• LX400: This attractive clamshell phone offers one-to-one, push-to-talk communication available nationwide.

• LG Voyager™: The first handset with an interactive touch screen and full QWERTY keyboard also provides access to V CAST Mobile TV and full HTML Internet browsing.

• LG Venus™: This sophisticated and stunning slider-style phone features dual screens with interactive touch navigation, a music player, a 2.0 mega pixel camera/camcorder, and a microSD memory port for extra storage.

• LG Shine™: Within the elegant stainless steel body, the LG Shine packs in a music player, a 2.0 megapixel camera, video share and Bluetooth® capabilities, plus a full array of messaging options. When idle, the LG ShineTM has a unique, reflective
mirror finish, but once it is active, the screen comes alive and is viewable from all angles.

• Rumor™ by LG : Equipped with the latest Bluetooth® technology, a full-duplex speakerphone, Instant Messaging, Mobile Email, camera and Multimedia Messaging; Rumor’s lines of communication are always open.

• Glimmer™ by LG: This easy-open, durable slider offers hands-free talk via Bluetooth® and you can enjoy background music while taking a picture or recording a video.

• Bluetooth Car-Kit Speakerphone, HFB-500: With a solar-panel backing, LG's new HFB-500 eliminates the need for a traditional electrical power source. Whether attached to the car windshield or taken outdoors, it can be used as a speakerphone or a mobile charger. A hands-free device, the HFB-500 provides up to 16 hours of talk time, and up to 1,100 hours of standby time. The device can be solar charged (24mAh/hour), with 30 minutes of talk time, for every 3 hours of sunlight.

• Bluetooth Mono Headset, HBM-310: For those interested in a more modern and sleek design, the HBM-310 is the perfect headpiece. This stylish accessory permits up to six hours of talk time, and up to 150 hours of standby time. Its e-Clip™ movable ear-bud allows users to adjust for a more ergonomic and comfortable fit.

• Bluetooth Mono Headset, HBM-520: Scheduled for release in October 2008, the
HBM-520 offers an affordable dual mic, which provides noise shield. This Bluetooth version 2.1 headset is equipped with the e-Clip™ movable ear bud for an ergonomic and comfortable fit, and has a talk time of up to six hours and up to 200 hours of
standby time.

Digital Appliances
The latest Digital Appliance innovations serve as a great showcase for LG’s design and cutting- edge technologies. The award-winning, contemporary design that has been a major factor in the brand’s success to date continues to push the envelope with the latest offerings. The newest LG appliances continue to meet previously unmet consumer needs, as they serve as showpieces for the home.

•New Steam Laundry: The newest eye-catching LG SteamWasher™ and SteamDryer™ models, hitting stores in September, feature an updated design. The unique square door hints at the capacity inside (4.5 cubic feet) as well as the enlarged opening (15% larger) that makes it easier to load and remove bulky laundry. As the market leader in steam washers, LG continues to drive new applications for their proprietary TrueSteam™ technology. In addition to the exclusive Allergiene™ allergen-reduction cycle in the washer and the SteamFresh™ freshening cycle, LG has added new features, such as the SteamSanitary™ option in the dryer.

•4-Door Refrigerator: LG’s new flagship refrigerator, the sleek 4-door, has become the centerpiece of the growing kitchen lineup. The refrigerator boasts dual refrigerator doors and double freezer drawers, offering consumers better organization along with sophisticated style. The 4-door refrigerator also features the tallest water dispenser available.

•Built-in Ovens and Cooktops: In time for the busy holiday entertaining season, LG will offer new built-in single and double wall ovens along with radiant and induction cooktops, bringing LG’s unique styling to an entirely new industry segment. From the intuitive, menu-driven touch screen control panel in the wall ovens to the smooth touch screen controls of the cooktops, LG is offering the latest in cooking technology literally right to consumers’ fingertips.

Additional press materials can be found at www.pimsmultimedia.com/lg2.

July 31, 2008: LG LAUNCHES NATIONWIDE ELECTRONICS RECYCLING PROGRAM WITH WASTE MANAGEMENT’S RECYCLE AMERICA
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Comprehensive Collection Program Provides Convenient Approach for Take-Back of Obsolete Equipment

NEW YORK, Aug. 1, 2008 – A nationwide electronics recycling program, designed to offer consumers a convenient, responsible way to recycle tens of millions of unwanted television sets, computer monitors and other consumer electronics products, was launched today by LG Electronics USA, Inc. and Waste Management, Inc. (NYSE: WMI)

Developed with Waste anagement’s subsidiary WM Recycle America LLC, the LG Electronics recycling program is being launched this month in 160 locations across the country, and is expected to include recycling sites in all 50 states by September.

“Our program encourages consumers to dispose of unwanted electronics in an environmentally responsible manner,” said Teddy Hwang, president, LG Electronics USA. The multimillion-dollar U.S. recycling commitment by LG Electronics “reflects LG’s global sustainability initiative that also encompasses energy conservation, reduction of hazardous substances and responsible product designs,” he said.

The LG Electronics Recycling Program (www.LGusa.com/green) provides consumers with a convenient way of recycling their used, unwanted, obsolete or damaged consumer electronic products by dropping them off at a designated Waste Management eCycling Center.

Products recycled free-of-charge to consumers include LG, Zenith and Goldstar brands of televisions, monitors, audio equipment, video cassette players and recorders, DVD players and recorders, combination TV/VCR and TV/DVD units, set top boxes and accessories associated with those products. The LG-WM Recycle America program also allows consumers to recycle other manufacturers’ consumer electronics products for a modest fee.

Waste Management already has scores of designated drop-off sites across the United States and plans to have at least one drop-off site in each state over the next six weeks. The number of sites will continue to be expanded over time. A goal of the LGWM Recycle America program is to have a recycling center within 20 miles of 95 percent of the U.S. population. A list of drop-off locations for the LG Electronics Recycling program is available at http://www.wm.com/wm/takeback/locationlist.xls .

“People are seeking services to help them recycle electronic waste responsibly and economically,” said Patrick DeRueda, president of WM Recycle America. “This program serves consumers’ needs by offering a convenient and cost-effective waste management solution, while demonstrating our shared commitment to providing outstanding customer service and leadership in environmental stewardship.”

As the technology industry sees continued growth, the amount of electronic waste is also increasing, DeRueda explained. A study by the U.S. Environmental Protection Agency showed that in 2005, used or unwanted electronics amounted to about 1.9 to 2.2 million tons. Of that, some 1.5 to 1.9 million tons was primarily discarded in landfills, and only 345,000 to 379,000 tons were recycled.

DeRueda said the LG Electronics Recycling Program, the latest in a series of manufacturer and retailer agreements with WM Recycle America, has sweeping benefits. “By recycling used, unwanted, obsolete or damaged electronic equipment, useful materials such as glass, metals and plastics may be recovered for reuse in other products,” he said. “Reuse minimizes the amount of waste disposed, while also reducing the amount of raw materials extracted as well as energy required to make new materials. Additionally, material reuse reduces the production of greenhouse gases.”

“That means LG and Waste Management are doing their part to improve recycling and reduce the environmental impact of waste products,” added LG’s Hwang.“The explosive growth of electronics products over the years, coupled with the rapid replacement of tens of millions of analog TVs as consumers upgrade to flat-panel HDTVs underscores the need for companies like LG to provide responsible end-of-life solutions.”

The electronic materials collected for LG will be processed in an environmentally responsible manner at Waste Management facilities that are ISO 14001 and 9001 certified; that protects the local environment in those communities along with the people handling this waste.

Consumers may drop off up to five LG, Zenith or GoldStar-brand items at a time. To locate the nearest recycling center, consumers may call toll free, 1-877-439-2795. For no fee recycling, consumers also may mail products to WM Recycle America eCycling locations in Minneapolis, Denver, Oklahoma City and Springfield, Mass.

LG mobile phones and other handheld devices, as well as LG home appliances are covered by other take-back and recycling programs. Mobile phone recycling information is available at: http://us.lge.com/about/mobile_recycle_program.jsp. (Under LG’s mobile phone recycling program, any brand of cell phone, GPS unit or PDA device may be dropped off at
WM Recycle America locations. Waste Management will ship those items to LG Electronics’ recycler for recycling.) Appliance recycling information is available at www.aham.org.

About Waste Management
Waste Management, based in Houston, Texas, is the leading provider of comprehensive waste management services in North America. Our subsidiaries provide collection, transfer, recycling and resource recovery, and disposal services. We are also a leading developer, operator and owner of waste-to-energy and landfill gas-to-energy facilities in the United States. Our customers include residential, commercial, industrial, and municipal customers throughout North America. To learn more visit www.wm.com or www.thinkgreen.com. WM Recycle America is a subsidiary of Waste Management and is the largest recycler in North America. WM Recycle America’s business lines include processing many types of consumer-generated recyclables and finding the best markets for the recyclable commodities produced. In its capacity of providing processing and marketing services,
WM Recycle America offers a wide variety of recycling options for municipal, manufacturing, commercial and residential customers.

CONTACTS:
LG ELECTRONICS
John I. Taylor (847) 941-8181, jtaylor@lge.com
Nathan Friedman (312) 397-6009, nathan.friedman@ogilvypr.com
WASTE MANAGEMENT
Wes Muir (713) 328-7053, wmuir@wm.com

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