Press Releases

March 31, 2008: LG Electronics Stylish New LCD Monitors Now Available Through US Retailers
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User-Friendly Series Offer High Contrast Ratios for a Crystal-Clear, Life-Like User Experience

ENGLEWOOD CLIFFS, N.J., Mar. 31, 2008 – LG Electronics today announced the nationwide availability of three new series of LCD monitors designed to deliver an enhanced gaming, graphics or multimedia experience. Previewed in January at the 2008 International CES®, LG’s three new lines of elegantly designed LCD monitors (the W52, W00 and L7W series) are available at Best Buy, Circuit City, and other leading electronics retailers across the United States. LG’s distinctive technologies such as contrast ratios of 10,000:1 Digital Fine Contrast Technology produce a crystal-clear image that is more color-correct and lifelike, for an optimal viewing experience. The W52 and W00 series also offer “ez Zooming” technology, allowing users to quickly change the image size and resolution with the click of a button, an ideal tool for smaller fonts or images that need to be magnified. “LG Electronics appeals to the consumer by merging superior technologies and contrast ratios with stunning design,” said Marc Sorkin, senior marketing manager for IT products, LG Electronics USA, Inc. “LG’s new monitors have taken cues from our trendsetting line of LG HDTVs and, as a result, look terrific in the home or office.” W52 Series – Design that Packs a Punch LG’s flagship W52 series LCD monitors, ranging in class sizes from 19- to 24- inches, were developed for those seeking sophisticated style and user-friendly technologies. Their dramatic design is enhanced with a high-gloss, piano black cabinet and a curved bezel accent to elevate the look of a home office.

All LG monitors use the proprietary f-ENGINE picture-enhancing chip for desktop monitors. LG’s f-ENGINE enhances brightness and color independently of each other, which makes these units perfect for gaming, and graphic or video intensive projects. The W52 series starts with a retail price of $229.95 for the 19-inch (18.9-inch diagonal) model $279.95 for the 20-inch (20.1-inch diagonal) model, $319.95 for the 22- inch (22.0-inch diagonal) model and $499.95 for the 24-inch (24.0-inch diagonal) model.

Additional features include:
• “ez Zooming” technology
• 10,000:1 Digital Fine Contrast Technology
• 2ms response time (19-inch and 22-inch monitors)
• 5ms response time (24-inch monitor)

W00 and L7W Series – Making Technology Work for the Consumer LG’s W00 series (model numbers W3000, W2600) effortlessly blends advanced
technology with a slim and narrow design – perfect for desks that never seem to have enough room. The 26- and 30-inch class “Full HD” 1080p monitors are perfect for consumers who work with graphics-intensive applications such as CAD/AutoCad, or those that work with graphic or video editing in high-definition. The 26-inch (25.5-inch diagonal) unit is available for $599.95 and the 30-inch (29.7-inch diagonal) is available for $1,399.95.

Features include:
• “ez Zooming” technology
• 10,000:1 Digital Fine Contrast Technology
• 5ms response rate
• Wide Color Gamut Technology

Users working in offices with fluorescent or harsh lighting will appreciate LG’s 22- inch class L7W series (model L227WT) monitor that incorporates an anti-glare screen minimizing distracting light reflections. Wide Color Gamut technology expands the range of displayable colors offering users superior picture quality and a more vivid viewing experience. The 22-inch (22.0-inch diagonal) model is available for $339.95.

Features include:
• 2ms response rate
• 10,000:1 Digital Fine Contrast Technology
• 300cd/m2 brightness
• 1,680 x 1,050 resolution
• 170 x 170 degree wide viewing angle

About LG Electronics USA, Inc.
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of consumer electronics and IT products, mobile phones and digital appliances under LG’s “Life’s Good” marketing theme. For more information, please visit www.LGusa.com.

CONTACTS: John I. Taylor (847) 941-8181, jtaylor@lge.com
Clara Chang (201) 816-2011, clarachang@lge.com
Ojas Naik (312) 397-6008, ojas.naik@ogilvypr.com
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April 2, 2008: LG Electronics’ Plasma HDTVS Bring Film to Life at Sonoma Valley Film Festival
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Sonoma Festival partners with LG as ‘Official HDTV Sponsor’

ENGLEWOOD CLIFFS, N.J., Apr. 2, 2008 – LG Electronics is partnering with theSonoma Valley Film Society as the “Official HDTV Sponsor of the 2008 Sonoma ValleyFilm Festival,” which runs April 9 – 13. Showcasing the stylish new PG60 series of plasma HDTVs, LG Electronics will show festival-goers, ranging from independent filmmakers to movie and wine aficionados, how they can bring a true theater experience to their home. Complementing the Sonoma Festival’s edgy, casual environment, the new plasma sets will be featured at VIP venues as part of stylish home theater settings, which also
include LG’s high-definition disc player (BH200) and a 700-watt home theater system (LHT799). As one of the first plasma series to attain THX Display Certification, LG’s PG60 series assures consumers that these models will deliver exceptional image quality, bringing a more immersive movie, TV and video game experience to their living rooms. “Both LG and the Sonoma Festival are focused on bringing a superior entertainment experience to avid film enthusiasts,” said Allan Jason, vice president of consumer electronics marketing at LG Electronics, USA, Inc. “Through premium sound and picture
performance, the new LG plasmas showcased here integrate features that allow viewers to enjoy an enhanced theater experience from the comfort of their own home.” The PG60 series offers a true-to-life viewing experience thanks to its “Full-HD” 1080p resolution. Showcased in a stylish “one-layer” design, the set has a modern appearance even when turned off. Adding to the dramatic appearance, LG also has incorporated a unique invisible speaker system, which eliminates the need for speaker grills.

Not compromising on audio performance, this technology was custom tuned by renowned audio guru Mr. Mark Levinson to provide excellent sound reproduction and a wider sweet spot than conventional speakers. THX Display certification along with many other user-friendly technologies are sure to make this series the “reference” set for customers who demand top performance in both technology and design. “We’re thrilled to partner with LG Electronics and feature its latest line of plasmas at this year’s Festival because our attendees expect a sophisticated entertainment experience,” said Festival Development Director Liana Bender. “LG consistently delivers the ultimate home entertainment experience, showing wide-screen, high-definition films as the director intended.”

About LG Electronics USA, Inc.
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of consumer electronics (digital display and digital media) products, mobile phones and digital appliances under LG’s “Life’s Good” marketing theme. For more information, please visit www.LGusa.com.

About the Sonoma Valley Film Festival
The Sonoma Valley Film Festival announced a star-studded program of all-new independent films for its 11th Annual celebration of film, food and wine, which will take place in an all-new, all-walkable Festival Village in Sonoma, Calif., from April 9 - April 13. This year's festival will screen more than 75 films from around the world, including premieres of powerful dramas, sizzling romances, hilarious comedies, inspiring documentaries, and innovative short films and animation. The 11th Annual Festival also will honor award-winning actor Michael Keaton for his outstanding work in film. For complete film listings and screening times, celebrity guests, event schedule, FAQs and to order tickets, visit: www.SonomaFilmFest.org or call (707) 933-2600.

CONTACTS: John I. Taylor (847) 941-8181, jtaylor@lge.com
Clara Chang (201) 816-2011, clarachang@lge.com
Ojas Naik (312) 397-6008, ojas.naik@ogilvypr.com

April 16, 2008: LG Electronics’ Distinctive LCD HDTVS Compliment 7th Annual Tribeca Film Festivals’ Cinematic Experience
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LG is Signature Sponsor and Festival’s ‘Official HDTV,’ Sponsor of ‘Encounters’ Film Series ENGLEWOOD CLIFFS, N.J., Apr. 16, 2008 – LG Electronics, featuring its stylish, new “Full HD” 1080p line of LCD TVs, is the “Official High-Definition Television of the 2008 Tribeca Film Festival.” LG will install more than seven dozen of its new LG60 series of LCD HDTVs, and a host of high-definition disc players throughout the Festival’s movie theaters, box offices and special event locations. LG is also the sponsor of the “Encounters” series, a group of 11 narrative and 10 documentaries. From April 23 – May 4, audiences, international filmmakers and the global industry will experience the excitement surrounding independent cinema through exclusive Festival content on LG’s LG60 series. “The Tribeca Film Festival brings together world class actors and filmmakers in an urban environment unrivaled by other film festivals. Our sponsorship of the Festival illustrates our focus on providing new, stylish ways of enjoying today’s artistic films without missing a single detail,” said Tim Alessi, director of consumer electronics marketing at LG Electronics, USA, Inc. “LG’s LCDs blend this glamorous appeal with cutting-edge picture and sound quality to deliver a rich cinematic experience away from the crowds and in the comfort of your own home.” ‘Encounters’ Series Sponsored by LG The LG-sponsored series, “Encounters,” is an assortment of 11 narrative and 10 documentary films featuring high-profile talent and notable subject matter, including performances by veteran actors Frank Langella, William H. Macy, Sissy Spacek and Danny Glover; new work from venerable New York filmmakers Melvin Van Peebles and Bill

Plympton; profiles of political and spiritual figures John F. Kennedy, the Dalai Lama and Che Guevara; and portraits of artists Celia Cruz and Diego Rivera. “High-definition screens from LG Electronics support the Festival’s core mission of experiencing the power of cinema and assisting independent filmmakers in reaching the broadest possible audience. As a new Signature Sponsor for 2008 and the Festival’s official HDTV sponsor, LG Electronics brings a new level of technology and sophistication to the Tribeca experience,” said Craig Hatkoff, co-founder of the Festival. LG Delivers Cinematic Highlights on the Red Carpet During the Festival, LG’s LCD HDTVs will be at the epicenter of the action in multiple event locations. Independent film professionals and fans will have the opportunity to enjoy highdefinition footage of the latest 2008 trailers, “Red Carpet Moments,” and “Great Moments from the Tribeca Film Festival” as well as up to the minute screening information on LG’s LG60 series. The LG60 series’ distinctive design and advanced technologies are at home at the Festival’s trend-setting venues. The LG60 will add flair to the exclusive Tribeca Film Festival red carpet, with its striking, slim silhouette, red color accents and a “high-gloss” black finish. With advanced features such as 120Hz “TruMotion” panels, the unique Intelligent Sensor and easy-to-access AV Modes, the LG60 provides not only the highest resolution available, but is easily adaptable to all viewing environments. Avid movie-goers and film aficionados alike will take pleasure in a lively, immersive experience with the LG60. Because sound quality goes hand-in-hand with movie watching, film lovers will also appreciate the LG60’s new invisible speaker system tuned by renowned audio expert, Mr. Mark Levinson. The invisible speakers accentuate the beauty and versatility of the LCD HDTV line by eliminating the speaker grill, providing excellent sound reproduction and a wider sweet spot than conventional speakers. Not compromising on audio performance, LG’s new “Clear Voice” technology automatically enhances the sound frequency range to help keep dialogue audible when background noise swells.

About LG Electronics USA, Inc.
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of consumer electronics (digital display and digital media) products, mobile phones and digital appliances under LG’s “Life’s Good” marketing theme. For
more information, please visit www.LGusa.com.

About the Tribeca Film Festival
Robert De Niro, Jane Rosenthal and Craig Hatkoff founded the Tribeca Film Festival in 2001 following the attacks on the World Trade Center to spur the economic and cultural revitalization of lower Manhattan through an annual celebration of film, music and culture. The Festival’s mission focuses on assisting filmmakers to reach the broadest possible audience, enabling the international film community and general public to experience the power of cinema and promoting New York City as a major filmmaking center. Since its founding, the Festival has attracted over two million attendees from the and abroad and has generated more than $425 million in economic activity for New York City.

CONTACTS: John I. Taylor (847) 941-8181, jtaylor@lge.com
Clara Chang (201) 816-2011, clarachang@lge.com
Ojas Naik (312) 397-6008, ojas.naik@ogilvypr.com

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May 22, 2008: New LG Electronics Theater Systems Deliver High-Quality Multi-Sensory Experience
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Now Available Through U.S. Retailers, Audio SystemsBlend Stylish Design and Expert Tuning

ENGLEWOOD CLIFFS, N.J., May 22, 2008 – A new line of digital audio-videoproducts from LG Electronics, led by home theater audio products tuned by renownedaudio expert Mr. Mark Levinson, have been introduced through national retail stores, suchas Best Buy, Circuit City and other leading electronics retailers. Previewed at the International Consumer Electronics Show earlier this year, the new home theater audio systems (models LHT888, LHT874, LHT854, LFD850 and LFA840) feature distinctive designs and advanced technology, such as enhanced sound quality and user-friendly touch sensing controls. “LG’s latest home theater and audio systems were designed to meet consumers’ desire for advanced technology that doesn’t compromise the stylish design of their homes,” said Allan Jason, vice president of Sales and Marketing for Digital Media, LG Electronics USA, Inc. “Our new systems offer consumers the best of both worlds and truly complement the entire entertainment experience.” Make a Statement LG’s LHT888 DVD Home Theater System is inspired by the slim, elegant form of the champagne flute. Consumers will appreciate the unique yet subtle silhouette of the loudspeakers that enable integration into any premium home theater system.

Audiophiles will be pleased by the precise delivery of entertainment to the ear, as a result of the expert tuning by Mr. Mark Levinson, senior audio adviser to LG Electronics. Adding to the advanced functionality of the LHT888’s loudspeakers, are the multiple drivers in parabolic housings, each with a tapered integrated pedestal. The LHT888, available now with a manufacturer’s suggested retail price of $649.95, also features:

• Wireless rear speakers
• 700W 5.1-channel DVD receiver
• 1080p Up-scaling via HDMI
• USB Media Plus
• HDMI output
• LG SimpLink™ multi-device control (HDMI-CEC) and multi-format playback compatibility—MP3, JPEG, MPEG

LG’s new 5-Disc DVD Home Theater System (LHT874) and Single Disc DVD Home Theater System (LHT854) both combine robust audio power with eye-catching designs. The new home theater systems offer an array of playback options such as iPod and USB Media Plus connectivity for quick and easy access to digital music, photos and video. DVD1080p upscaling delivers superior video images, and consumers will enjoy a truly integrated home theater experience thanks to LG’s SimpLink™ technology. This proprietary technology allows the consumer to the ability to control other LG SimpLink™ devices, such as TVs or DVD players, on screen or directly from each component with one central control. For consumers looking to remove additional clutter, the LHT874 also features wireless rear speakers and HDMI™ Input. The LHT874 and the LHT854 carry manufacturer’s suggested retail prices of $479.95 and $299.95 respectively. Compact Design, Powerful Sound LG’s Tabletop Audio System (LFD850) and Shelf CD Audio System (LFA840) are powerful enough to perform as a main home audio system but also compact enough for close quarters. The LFD850 features made for iPod direct docking and a USB Media Plus port to allow playback of music, photos and video for a diverse set of entertainment options.

Both audio systems are designed to blend easily into the home environment and offer robust sound and video quality. The LFD850 features Immersive Sound Technology, which automatically adjusts volume levels based on the acoustics in the room to provide a greater “sweet spot” and to ensure that consumers don’t miss a single note or piece of dialogue. The LFD850 also incorporates LG’s parabola design 3-inch speaker, which further boosts the sound quality for a superior audio experience. With its front-mounted eclipse touch panel control, the LFD850 eliminates the need for additional knobs or buttons. It also provides red ambient lighting for easy to use touch panel controls. Manufacturer’s suggested retail prices are $299.95 for model LFD850 and $229.95 for model LFA840.

Additional features include:
• 2.1 Channel, 160-watt shelf system (LFD850)
• CD playback (LFA840)
• iPod direct dock (LFD850)
• Vacuum-loading CD vertical slot
• AM/FM tuner
• Clock radio with alarm and sleep modes
• USB Media Host (LFA840)

About LG Electronics USA, Inc.
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American
subsidiary of LG Electronics, Inc., a global force in consumer electronics, home appliances
and mobile communications. In the United States, LG Electronics sells a wide range of
consumer electronics and IT products, mobile phones and digital appliances under LG’s
“Life’s Good” marketing theme. For more information, please visit www.LGusa.com.

CONTACTS: John I. Taylor (847) 941-8181, jtaylor@lge.com
Clara Chang (201) 816-2011, clarachang@lge.com
Ojas Naik (312) 397-6008, ojas.naik@ogilvypr.com
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June 3, 2008: LG Electronics Introduces Vertical Optical Disc Drives with Ultra-Fast Recording Speeds
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Now Available Through U.S. Retailers,
Drives with Flexible Storage Options Ideal for Home and Office ENGLEWOOD CLIFFS, N.J., June 3, 2008 – LG Electronics today launched its new line of optical disc drives, which feature one of the fastest Blu-ray reading and writing speed of 6x. The latest models – BE06, GBC-H20L and GBW-H20L – are available now through national retail stores as well as other leading online electronics retailers. Unique to LG, the line offers SecurDisc™ capabilities, which provide data protection and content access control on all current optical formats, and LightScribe™ technology, which enables consumers to easily create direct-to-disc labels right from their drive. “LG drives offer everyday users and professionals some of the fastest recording speeds in the industry,” said Marc Sorkin, senior marketing manager, for LG Electronics IT and Home Entertainment products. “With cutting-edge technologies such as SecurDisc and LightScribe, which make data transfer easier and safer, these drives meet consumers’ increasing demand for a compact storage option both in the office and at home.”

Storage for the Home or Office
The next generation in optical storage products, models BE06, GBC-H20L and GBWH20L provide back-up for a wide variety of files, photos, business documents, or video. Consumers will appreciate the 6x speed at which the drives write and read information, their compatibility with DVD and CDR CRDW, as well as their quick and easy data storage option. Perfect for laptop users or those that have a multitude of PCs, LG’s BE06 can be easily connected through the USB 2.0 connection and a DC power adapter. The BE06 has a manufacturer’s suggested retail price of $379.95.

Additional features include:

• Compatibility with all BD, DVD and CD formats
• 6x BD-R/2x BD-RE read compatible
• DVD+RW/-RW recording speed to 16x recording

The GBC-H20L and the GBW-H20L are designed to satisfy consumer needs for safe and fast data backup. Boasting one of the industry’s fastest read and write speed at 16x, the GBW-H20L can also handle up to 50GB of data, equivalent to around 4-1/2 hours of high-definition video or 22 hours of standard definition video (on a dual layer 50GB BDR BD-RE recordable media). The GBC-H20L and the GBW-H20L carry manufacturer’s suggested retail prices of $199.95 and $279.95 respectively.

Additional features include:

• 6x BD-R/2x BD-RE read compatible
• 6x BD-R/2x BD-RE read and write compatible (GBW-H20L)
• 16x DVD+RW/-RW recording speed (GBW-H20L)
• Up to 40X CDRW recording speeds

About LG Electronics USA, Inc.
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of consumer electronics and IT products, mobile phones and digital appliances under LG’s “Life’s Good” marketing theme. For more information, please visit www.LGusa.com.

CONTACTS: John I. Taylor (847) 941-8181, jtaylor@lge.com
Clara Chang (201) 816-2011, clarachang@lge.com
Ojas Naik (312) 397-6008, ojas.naik@ogilvypr.com