Press Releases

LG UNVEILS STYLISH, FEATURE-RICH PRODUCTS AT CTIA WIRELESS 2009
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Booth Highlights Include New LG Handsets and Accessories

LAS VEGAS – April 1, 2009 - LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) is announcing several new stylish, feature-rich products today at CTIA WIRELESS 2009, the largest wireless industry tradeshow in the world.  The company is unveiling LG Xenon and LG Neon, two brightly colored handsets that offer fashion-conscious consumers a new and innovative way to better manage their social circle of contacts. LG is also introducing a textured, lipstick red version of its popular square-shaped LG Lotus phone and two new Bluetooth headsets, the HBM-900 and HBM-210.

 “The high energy of CTIA lends itself to exciting product launches,” said Ehtisham Rabbani, vice president of product strategy & marketing for LG Mobile Phones. “LG Xenon is an example of how our approach to UI development is more intuitive and customizable than ever before.  Our products and partnerships at this year’s show set the tone for an action packed ’09.”

Featured LG Handsets at CTIA 2009 Include:

LG Xenon
The LG Xenon offers a large 2.8” full-touch display with vibration feedback and enhanced flash user interface.  The widgets-based full-touch home screen is both customizable and intuitive, including a favorites contact screen which offers users three panels to categorize picture contacts.  The LG Xenon includes a compact, slideout 4-Line QWERTY keyboard and quick access keys for conversational text messages and email. www.lgmobilephones.com/xenon

LG Neon
The LG Neon provides all the elements for the ultimate messaging phone at the touch of a button.  Its bright, chic colors are sure to stand out from the crowd, while the slide-out QWERTY keyboard ensures easy access to text messages and emails.  For those users who crave the latest in messaging technology, look no further than the LG Neon.  With key features such as threaded messaging, a 2.0 megapixel camera and music player, the LG Neon is the ultimate phone for social multi-taskers on the go.

LG Rumor 2
The LG Rumor2 is an enhanced and updated version of the best-selling LG Rumor.  This stylish messaging phone offers the popular and familiar 4-line QWERTY keyboard, with an advanced screen resolution for crisp image quality, along with threaded messaging for conversation format text messaging.  The LG Rumor2 is now stylishly customizable with changeable back plates for personalization.  For more information please visit www.lgmobilephones.com/rumor2.

LG Versa
The LG Versa features a large, interactive 3” touch screen with touch key vibration for button-like feedback. Boasting next-generation technology, the LG Versa has a home screen that transforms into a sizzling, animated 3D user interface.   Quickly customize up to 3 different home screens with favorite features, apps or contacts.  The LG Versa has a unique attachable QWERTY keyboard, offering consumers a level of customization never before seen on a mobile phone.  For more information please visit www.lgmobilephones.com/versa

LG Banter
Featuring a full sliding QWERTY keyboard for fast and easy texting and a chat-style messaging interface, the LG Banter is a stylish slider that is the perfect handset for anyone on the go.  The LG Banter is preloaded with Alltel Email, Yahoo! IM and AOL IM to ensure customers never miss an important message.  The handset also comes with changeable faceplates, allowing users to express themselves with blue and silver variations.  For more information please visit www.lgmobilephones.com/banter

LG Wine
Sleek and elegant in its design, the LG Wine combines a large 2.2” display for easy to read text and menu navigation with large fonts, buttons and a spacious keyboard.  The LG Wine features a large speaker for excellent sound quality with dedicated shortcut keys for easy access to commonly used features, including text messaging, alarm clock and images.  For more information please visit www.lgmobilephones.com/wine.

LG CF360
The LG CF360 is a high-speed 3G phone which offers advanced technology and stylish design at a competitive entry price.  The LG CF360 includes AT&T Navigator for easy turn-by-turn driving directions, maps and real-time traffic alerts.  This durable handset also includes Bluetooth® wireless technology for music listening and hands-free talk, along with a 1.3 megapixel camera and camcorder, which compliments the phone’s Video Share™ capabilities.  For more information please visit www.lgmobilephones.com/CF360

LG Incite
Boasting the latest in cellular technology, the LG Incite is equipped with Windows Mobile 6.1 Professional, Microsoft Office Mobile and Microsoft ActiveSync 4.5.  The LG Incite offers users Internet Explorer HTML Web Browsing, Windows Media Player 10 and is Wi-Fi Enabled for all their needs on-the-go.  With a sleek bar design, crystal-clear 3” touch screen with vibration feedback and a 3.0 megapixel camera and camcorder, users can send and enjoy all memories at the touch of a button.  For more information please visit www.lgmobilephones.com/incite.

LG Invision
Users can watch full-length, broadcast-quality TV shows, play music and do so much more. With a wide-angle screen for optimal TV viewing, a 1.3 megapixel camera, video share capabilities and 3G speed, users have the full spectrum of entertainment right at their fingertips. And, with Bluetooth® capabilities, users can wirelessly access music, TV, and voice, anywhere, anytime. For more information please visit www.lgmobilephones.com/invision.

LG Rhythm
Keep up with the beat of the times with the latest in music technology.  Users can store their favorite songs or video files on 120 MB of internal memory and conveniently access the files using a designated music hot key and 1-inch circular touchscreen. Including a 1.3 megapixel camera/camcorder, Bluetooth® 2.0 capabilities, background music mode and a microSD external memory port, the LG Rhythm possesses the functionality of a wireless phone with the latest entertainment options. For more information please visit www.lgmobilephones.com/rhythm.

LG Lotus (Red)
Recipient of the prestigious Red Dot Design Award for its unique, chic and sleek form factor, the LG Lotus is the perfect combination of both style and substance.  This fashion forward handset offers One Click, a highly-customizable user interface that makes texting, Web access, email, Sprint Navigation, Sprint TV, Sprint Music StoreSM and other features easier to access. The LG Lotus has a full QWERTY keyboard that is ideal for quick text messaging, email or instant messaging. LG Lotus also boasts advanced features including stereo Bluetooth®, a 2.0 MP camera/camcorder and Wireless Backup.  For more information please visit www.lgmobilephones.com/lotus.

LG Dare
The LG Dare offers a large 3-inch touch screen that recognizes handwriting and provides tactile feedback. Tucked inside this V CAST-capable phone is a 3.2 mega pixel camera/camcorder with flash and Schneider-Kreuznach certified lens for outstanding image quality and advanced features like face detection. The photo editing tool lets customers turn their photos into personal masterpieces with options that include borders, landscape and a fun doodle feature right on the screen. Customized photos can be uploaded to a social networking site directly from the phone. For more information please visit www.lgmobilephones.com/dare.

Featured LG Accessories at CES 2009 Include:

Bluetooth Mono headset, HBM-900
This sleek headset includes the latest LG technology with a tri-mic Ultra-Clear Audio Solution and a multi-directional power slide switch for easy access.  Including echo cancellation and noise suppression, the HBM-900 also offers auto volume control, Bluetooth 2.1 technology and voice activated dialing. 

Bluetooth Mono headset, HBM-210
The HBM-210 offers Bluetooth 2.0 technology with easy pairing and auto-reconnect.  Voice activated dialing and a talk time of up to 11 hours make this a perfect headset for the user on the go. 

Bluetooth Mono headset, HBM-800
The HBM-800 offers both headset and speakerphone functionality with easy audio transfer from the cradle to the headset, and from the headset back to the cradle.  The headset uses a dual mic solution, with echo cancellation and noise suppression for that user on the go, while the LG e-Clip™ Ergonomic ear bud provides an easy and comfortable fit. 

Bluetooth Mono headset, HBM-520
This dual mic headset provides the ultimate hands-free experience with echo cancellation and noise suppression.  With the built in LG e-Clip™ Movable Ear Bud for an Ergonomic and Comfortable Fit, you get up to 7 hours of talk time. 

Bluetooth Mono headset, HBM-530
This stylish headset comes crystallized with Swarovski Stones for that fashionable tech savvy user.  The HBM-530 is equipped with the e-Clip™ Ergonomic Ear Bud, a unique carrying cradle and supports easy pairing and auto reconnect.  This is the ultimate hands-free, fashion experience. 

Bluetooth Speakerphone (Solar Car-Kit), HFB-500
With its solar-panel backing, LG's new HFB-500 eliminates the need for a traditional electrical power source.  Whether attached to the car windshield or taken outdoors, it can be used as a speakerphone for clear wireless calling.  A hands-free device, the HFB-500 provides up to 16 hours of talk time and up to 1,100 hours of standby time.  The Speakerphone can be solar charged with an additional 1 hour of talk time for every 2 hours of sunlight. 

Bluetooth Mono Headset, HBS-250
The HBS-250 uses an SRS audio solution for enhanced quality with 5 different equalizer modes for 3D surround, rock, acoustic, bass and pop.  With a jog-wheel music controller, echo cancellation and noise suppression, and up to 10 hours of music play time, the HBS-250 is the ultimate hands-free device for that user on the go. 

For the full LG line-up please visit the LG booth #4100 in Central Hall.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of USD44.7 billion, LG is comprised of five business units –- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world’s leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com.

About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is pursuing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology. For more information, please visit www.lgmobilephones.com.


LG MOBILE PHONES ANNOUNCES MARKETING ALLIANCE WITH HIGHLY ANTICIPATED UPCOMING SUMMER FILM “TRANSFORMERS™: REVENGE OF THE FALLEN”
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“Transformers: Revenge of the Fallen” Director Michael Bay
To Make Special Appearance at LG Mobile Phones Booth
During CTIA, The Wireless Association Trade Show 

LAS VEGAS – April 1, 2009 – LG Electronics MobileComm U.S.A, Inc. (LG Mobile Phones) kicks off CTIA in Las Vegas with a roar as it announces an exclusive mobile phone marketing alliance with the highly anticipated upcoming summer film “Transformers: Revenge of the Fallen,” produced by DreamWorks Pictures and Paramount Pictures.  Paramount will release the film on June 24, 2009.  In anticipation of the release, LG Mobile Phones will launch a multi-faceted marketing campaign to promote the LG Mobile Phones brand and the overall theme of technology in the film. “Transformers: Revenge of the Fallen” director and executive producer, Michael Bay, will make a special appearance in the LG booth at CTIA, the largest wireless industry trade show.

Visitors at the LG Mobile Phones booth (#4100, Central Hall) will have the opportunity to meet renowned film director Michael Bay on Thursday, April 2, at 2:00PM (PST) as he greets fans and signs posters from the new movie.  LG Mobile Phones will also unveil design renderings of a LG limited edition “Transformers” Versa phone, which will be made available only through consumer promotions as part of their overall movie tie-in campaign.

“We are thrilled to join with ‘Transformers: Revenge of the Fallen’ in our ongoing effort to reach avid movie-goers who share our passion for cutting-edge technology,” said Ehtisham Rabbani, vice president of product strategy and marketing for LG Mobile Phones. “We’re grateful to have film director Michael Bay visit our booth this year at CTIA, and look forward to working with him and the studio team to ramp up excitement for the most anticipated action film of the summer.”
             
Prior to the film’s June 24 release, LG Mobile Phones will reveal advertising, retail, online and other consumer electronics initiatives utilizing the film as a key theme for the marketing campaign.  The LG limited edition “Transformers” Versa phone, along with the company’s premium line of handsets, offers the latest in mobile technology, allowing people to change their mobile life using one device.  Many of these LG Mobile Phone products were used during the making of the film.

“LG Mobile Phones and ‘Transformers’ are a perfect match.  Both are known as leaders in its category providing consumers with groundbreaking innovation; together, we look forward to reaching millions of new consumers with our creative, targeted marketing,” commented LeeAnne Stables, Executive Vice President of Worldwide Marketing Partnerships at Paramount Pictures. “We are thrilled to be working with the LG Mobile Phones team on what is sure to be a breakthrough campaign themed to this next installment of Michael Bay’s incredible big-screen, action-packed film, for which Transformers fans around the world have been waiting.”

“Transformers: Revenge of the Fallen” – The sequel to 2007’s blockbuster hit
            
In the highly anticipated “Transformers: Revenge of the Fallen,” debuting June 24, 2009, Sam Witwicky (Shia LaBeouf) again joins with the Autobots® against their sworn enemies, the Decepticons®.  Michael Bay directs from a screenplay written by Ehren Kruger & Roberto Orci & Alex Kurtzman.

DreamWorks Pictures and Paramount Pictures Present In Association with Hasbro A di Bonaventura Pictures Production A Tom DeSanto/Don Murphy Production A Michael Bay Film “Transformers: Revenge of the Fallen” starring Shia LaBeouf, Megan Fox, Josh Duhamel, Tyrese Gibson and John Turturro. The film is directed by Michael Bay. Written by Ehren Kruger & Roberto Orci & Alex Kurtzman.  Based on Hasbro’s Transformers™ Action Figures.  Produced by Don Murphy and Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. Executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian.  This film has not yet been rated.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of USD44.7 billion, LG is comprised of five business units –- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world’s leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com.

About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is pursuing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology. 
For more information, please visit www.lgmobilephones.com

About Paramount Pictures
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands.  The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films and Nickelodeon Movies.  PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group, and Worldwide Television Distribution.

About Hasbro, Inc.
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com.
© 2009 Hasbro, Inc. All Rights Reserved.

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LG Versa Release
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VERIZON WIRELESS LG VERSA GIVES NEW MEANING TO VERSATILITY

Attachable QWERTY Keypad, Animated Touch Screen Interface, and Advanced Web Browsing Offer Latest in Wireless Phone Style and Function

BASKING RIDGE, N.J., and SAN DIEGO – Verizon Wireless and LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) announced today that the LG Versa™ will be available on the nation’s largest and most reliable wireless voice and data network beginning March 1.  The LG Versa will be an MVP (Most Versatile Phone) for customers, sporting an elegant bar design with a chrome border, animated 3-inch touch screen interface with tactile feedback and an attachable QWERTY keypad.
Customers can personalize their LG Versa phones based on their messaging needs on any given day – either attach the QWERTY keypad to their phones or leave the keypad at home. The LG Versa’s home screen is transformed into a sizzling, animated 3D interface and customers can quickly customize up to three different home screens with their favorite shortcuts. The built-in accelerometer rotates screens automatically from portrait to landscape, and customers can use rotation movements to steer games.  The HTML Web browser includes Flash and RSS feed support, and customers can keep up to three windows open and switch from one window to the other to view pages. 
Additionally, the phone comes packed with Verizon Wireless’ V CAST Music with Rhapsody and V CAST Video services.  V CAST Music with Rhapsody allows customers to purchase more than 5 million full songs over-the-air, download the master copy of their songs to their PCs free of digital rights management (DRM) software and sync their favorite tracks, albums and playlists from their PCs to their LG Versa phones using the included USB cable.
V CAST Video allows customers to download or stream video from the best names in news, sports, entertainment and more.
The LG Versa supports productivity tools – such as Visual Voice Mail to keep people more productive and prioritize their messages – while Verizon Wireless’ VZ NavigatorSM service transforms the phone into a navigation device at a fraction of the cost of most GPS systems.  In addition, the LG Versa is compatible with Mobile Broadband Connect to allow customers to use their phones as a modem by linking their laptops to their phones to establish a broadband connection anywhere within Verizon Wireless’ Mobile Broadband rate and coverage area.
Additional features and capabilities of the LG Versa include:   

  • Virtual QWERTY keypad
  • 2.0 megapixel camera and camcorder with autofocus, flash and image editor
    • SmartPic technology for improved image quality
    • Camera resolutions: 1600 x 1200 (default), 1280 x 960, 800 x 400, 640 x 480, 320 x 240 pixels
    • Face detection – automatically detect a face when taking a picture
    • Zoom: up to 2x
    • Image editor:  zoom, rotate, crop, add frames and icons, and write over images
    • Video resolutions: 640 x 480, 320 x 240, 176 x 144 pixels (default)
    • Video recording time: 30 seconds for sending or up to one hour for saving
    • Video player for WMV, MP4, 3GP, 3G2 formats
    • Customizable brightness, white balance, shutter sound, color effects, photometry, and self-timer
  • Music Player –
    • Music player for .mp3, .wma, unprotected .aac and unprotected .aac+ formats
    • Multitask while playing music – hide player to send messages, edit contacts, and browse the Web
    • Create and manage playlists
    • Music Library – organized by artist, genre and album
    • Music Only Mode (RF off except Bluetooth®)
  • microSD™ memory port with up to 16 GB support coming soon
  • USB Mass Storage – transfer files between microSD card and PC
  • Bluetooth Version 2.1 + EDR (Enhanced Data Rate) –
    • Supported profiles: headset, hands-free (car kits), dial-up networking, stereo phonebook access, basic printing, object push (for vCard and vCal), file transfer, basic imaging, and human interface device
  • Animated three-dimensional interface for home screens – customize up to three home screens with favorite features and applications
  • Module home screen when QWERTY keypad is attached
  • VZ Navigator-capable – get visual and audible directions to thousands of destinations, locate businesses and other points of interest, get maps of a location and share directions with others
  • Chaperone® Child-capable – allows the LG Versa to have its location shared with family members via the Chaperone Web site, the Chaperone® Parent application or Child Zone® SMS alerts
  • Chaperone® Parent-capable – with the Chaperone Parent application, customers can view location information or be notified of the whereabouts of the Chaperone Child phone
  • Visual Voice Mail – delete, reply and forward voice mail messages without having to listen to prior messages or voice instructions
  • Mobile Web-capable – customizable, enhanced wireless access to the latest in news, sports, weather and more
  • Mobile Email – access MSN® Hotmail®, America Online® and Yahoo! ® accounts to exchange e-mail
  • Media Center-capable – downloadable games, ringtones, wallpapers, location-based services and more
  • Mobile IM using AIM®, MSN, Yahoo!
  • Auto Screen and Key Lock – prevents unwanted key actions
  • 2.5 mm headset jack
  • Text, picture and video messaging
  • Supports threaded messaging
  • Personal organizer with calculator, EZ Tip Calculator, calendar, alarm clock, stopwatch, world clock, notepad, and drawing pad with character recognition
  • Speakerphone and voice commands
  • Bilingual interface – English and Spanish
  • Phonebook with up to 1,000 entries with multiple contacts
  • TTY/TDD-capable
  • In Case of Emergency contacts
  • Frequency: 1.9 GHz CDMA PCS, 800 MHz CDMA
  • Data transmission: EV-DO Revision A (Rev. A)
  • Dimensions: 4.16” (h) x 2.07” (w) x 0.54” (d)
  • Weight: 3.81 ounces
  • Hearing Aid Compatibility = M4/T4
  • SAR: head 1.38 W/kg, body 0.764 W/kg
  • LCD: 262K color TFT, 480 x 240 pixels, 3.0”
  • Ambient light sensor controls the brightness on the LCD according to surrounding light
  • Proximity sensor turns LCD off when a customer is placing a call on the LG Versa
  • External LCD: monochrome OLED, 56 x 120 pixels, 0.94” (only available on the QWERTY keypad attachment)
  • Standard battery: 1,100 mAh
  • Usage time: up to 290 minutes or
  • Standby time: up to 430 hours

Pricing
The LG Versa will be available online at www.verizonwireless.com and in Verizon Wireless Communications Stores beginning March 1 for $199.99 after a $50 mail-in rebate with a new two-year customer agreement. Customers will receive the rebate in the form of a debit card; upon receipt, customers may use the card as cash anywhere debit cards are accepted. 

Customers can get the most out of their LG Versa with Verizon Wireless’ Nationwide Premium calling plan. Starting at $79.99 monthly access, the Nationwide Premium calling plan includes unlimited messaging, VZ Navigator, Mobile Email and V CAST VPak, plus unlimited megabytes for Mobile Web and Media Center. Mobile Broadband Connect can be added to their plans for $59.99 monthly access for 5 GB, and Visual Voice Mail is available for $2.99 monthly access, per line, plus airtime or megabyte charges and messaging fees, depending on a customer’s plan.
For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.   

About Verizon Wireless
Verizon Wireless operates the nation’s most reliable and largest wireless voice and data network, serving more than 80 million customers. Headquartered in Basking Ridge, N.J., with more than 85,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units – Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems.  For more information, please visit www.lge.com.

About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is the world’s leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit www.lgusa.com.

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Rumor 2 Press Release
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FASHIONABLE AND FUNCTIONAL LG RUMOR2™, EXCLUSIVELY FROM SPRINT, MAKES IT EASIER THAN EVER TO MANAGE MESSAGING, VOICE AND DATA NEEDS FOR ANY BUDGET

Sprint’s Everything Messaging plan pairs perfectly with the affordable
LG Rumor2 for one of the best value in wireless

Available at www.sprint.com and 1-800-Sprint1 on March 15;
debuts in all Sprint retail channels on April 19

OVERLAND PARK, Kan., and SAN DIEGO, Calif. – March 12, 2009 – Sprint (NYSE: S) and LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) today announced the upcoming availability of the LG Rumor2, the next generation of the highly popular and successful LG Rumor. Perfect for customers who want an affordable phone that keeps them connected just about anywhere they go at a great value, the new LG Rumor2 features a full sliding QWERTY keyboard for enhanced messaging, email and social networking as well as stereo Bluetooth®, a 1.3 megapixel camera and a large QVGA display. It also features a removable backplate, allowing users to personalize their phone. LG Rumor2 will be available exclusively from Sprint for just $49.99 with a new two-year service agreement after a $50 mail-in rebate.

The original Rumor by LG quickly became one of Sprint’s best selling CDMA devices when it launched in late 2007. The new version packs value and productivity with an expanded QWERTY keyboard with an additonal row for easier typing, increased screen resolution to QVGA clarity, stereo Bluetooth® and an extra enclosed battery cover for greater personalization options.

As a perfect complement to LG Rumor2, Sprint offers an affordable Everything Messaging Plan that lets customers take advantage of the phone’s messaging features at a great value. The plan includes 450 anytime minutes, unlimited night and weekend minutes starting at 7 p.m., unlimited mobile-to-mobile minutes, plus unlimited text, picture and video messaging – all for just $49.99 per month (excluding taxes and surcharges). This plan provides a savings of $120 per year vs. comparable AT&T and Verizon plans.

“LG Rumor2 gives customers the benefits of Sprint’s Now Network on a phone that’s attractive and affordable, appealing to anyone who needs the ability to quickly send off a text or PictureMail,” said Kevin Packingham, Sprint’s senior vice president of product development. “Staying connected to your family, office or even social networks has never been as easy and cost-effective as it is with the pairing of this device and Sprint’s Everything Messaging pricing plan. In today’s economic climate, it is great to know you don’t have to compromise to get a good value in wireless.”

“LG is proud to offer consumers the Rumor2, which is an updated version of one our most popular messaging devices, the Rumor,” said Ehtisham Rabbani, vice president of product strategy and marketing for LG Mobile Phones. “Through listening to consumer feedback, we’ve taken the successful components of the original slider phone, and made the device more impressive by including battery covers for personalization and an extra row of keys on the keypad to make texting even easier.”

Families can take advantage of unlimited messaging on LG Rumor2 with Sprint’s Everything Messaging Family plan. At an annual savings of $240 vs. Verizon and AT&T, this plan allows two customers to share 1,500 minutes, including free nights starting at 7 p.m. and weekends, and unlimited texting, picture sharing and video messaging, for $99.99 per month (excluding taxes and surcharges).
Music lovers will value LG Rumor2’s MP3 player with microSD memory card slot with 16GB card capability (card sold separately). Preloaded with Sprint Navigation, it provides full-feature GPS navigation, including voice and on-screen, turn-by-turn driving directions and more than 10 million business listings. Also, easy access to Microsoft Exchange Server and IBM Lotus Notes accounts will be available through Sprint Mobile Email Work, as an extension of Sprint Mobile Email’s existing access to personal email accounts from popular Web-based providers such as AOL, Gmail, Windows Live™, Hotmail® and Yahoo! Mail. Sprint Mobile Email Work will allow users of the LG Rumor2 to access both their corporate and personal email in one easy-to-use application, included at no additional charge in several Sprint pricing plans.
LG Rumor2 will be available in two color options: Black Titanium and Vibrant Blue. LG Rumor2 measures 4.4” x 2.1” x 0.7” and weighs just 4.23 ounces. It will be available on March 15 in Black Titanium and on March 29 in Vibrant Blue at www.sprint.com and 1-800-Sprint1.

Beginning on April 19, LG Rumor2 will be available in all Sprint retail channels. Sprint guarantees friendly service with Ready Now, an exclusive Sprint experience that offers hands-on training and setup for customers at Sprint stores nationwide.

In addition to operating two high-performing wireless networks, Sprint operates America’s most dependable 3G network*, providing customers blazing fast 3G speeds when accessing the mobile Web, NFL Mobile Live, email and various social networking sites – wirelessly and on the go.

ABOUT SPRINT NEXTEL
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving more than 49 million customers at the end of the fourth quarter 2008; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units – Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems.  For more information, please visit www.lge.com.

About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is the world’s leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit www.lgusa.com.

* Dependability based on independent, third-party drive tests for 3G data connection success, session reliability and signal strength for the top 50 most populous markets, June to November 2008.


Savings based on 450-minute options for Verizon Select and AT&T Talk & Text plans.

Savings based on 1,500-minute options for Verizon Premium Family Talk and AT&T Talk, Text & Web family plans.

 


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LG ELECTRONICS DEMONSTRATES
CELLULAR PHONES FOR ATSC MOBILE DIGITAL TV
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CDMA and GSM Prototypes Showcased at CTIA WIRELESS 2009
Support Emerging ATSC Standard, Mobile DTV Broadcasts

LAS VEGAS, April 1, 2009 – The co-developer of the ATSC Mobile Digital Television (DTV) system, LG Electronics, today demonstrated mobile phones with imbedded chips that receive free, broadcast DTV using the emerging ATSC standard.
  
At CTIA WIRELESS 2009®, the CDMA market leader showcased for the first time an ATSC-enabled version of the “LG Lotus” mobile phone.  The company also is demonstrating mobile Digital TV on an LG Voyager CDMA phone and LG Maize GSM phone. High-efficiency battery technology allows up to four hours of mobile DTV viewing.
  
Dr. Woo Paik, president and chief technology officer, LG Electronics, said, “Digital TV broadcasts to mobile and handheld devices will represent new opportunities for manufacturers and carriers alike as digital TV stations deliver a wide range of exciting programming using the new standard.”
  
Together with the Open Mobile Video Coalition (OMVC), an alliance of more than 800 U.S. broadcasters promoting the new standard, LG Electronics is meeting with wireless carriers at CTIA WIRELESS 2009, demonstrating reception on mobile phones of live digital TV broadcasts from a local Sinclair Broadcast Group station, KVCW channel 29. The LG devices are receiving a variety of entertainment, news, sports and weather programming.

“The timely introduction of a wide variety of ATSC Mobile DTV-compatible devices will be crucial to the creation of a robust mobile digital TV market,” said Brandon Burgess, chairman of the OMVC.  “Broadcasters applaud LG’s leadership, both in the development of the standard and in deploying mobile DTV receivers to support our launch plans in 2009 and beyond.”
  
The Advanced Television Systems Committee (ATSC) elevated its mobile DTV specifications to candidate-standard status Dec. 1, with final adoption expected this summer.  ATSC Mobile DTV allows broadcasters to leverage their existing DTV capabilities by allocating a portion of the channel capacity to reach viewers on the go, thereby creating promising new revenue streams.  Broadcasters announced in January their intention to launch mobile DTV across 63 stations in 22 markets, covering an estimated 35 percent of U.S. television households.
  
Service to cell phones is a key element of ATSC Mobile DTV, and consumers can expect a wide array of new-generation devices capable of receiving and displaying over-the-air DTV programming, including handheld TVs, personal media players, navigation devices and laptop computers.  Mobile DTV also is likely to spawn new opportunities in the automotive sector, including factory-installed, dealer-installed and aftermarket entertainment systems, as well as GPS systems featuring broadcast receiver capabilities. 

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of USD44.7 billion, LG is comprised of five business units –- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world’s leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com.

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications.  In the United States, LG sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG’s “Life’s Good” marketing theme.  For more information, please visit www.LGusa.com


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ILLUMINATE YOUR MOBILE EXPERIENCE WITH THE FLOURESCENT DUO: LG XENON AND LG NEON  
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AT&T and LG Mobile Phones Launch New Quick Messaging Phones for Texters with a Flair

SAN DIEGO, April 1, 2009 - LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) announced the availability of the LG Xenon™ and the LG Neon™, the newest devices powered by the nation’s fastest 3G network for socially savvy users who crave an ultramodern design. The Xenon and Neon — available in the U.S. only to AT&T customers — brighten the QWERTY market, with their stylish, sleek look and sophisticated technology.

LG Xenon
The LG Xenon offers the latest in mobile innovations, boasting a sleek, tactile screen with easy access to cutting edge wireless technology features. Its large 2.8” full-touch display with vibration feedback, and enhanced flash user interface, makes menus, shortcuts and special contacts available at your fingertips.  The widgets-based full-touch home screen is both customizable and intuitive, including a favorites contact screen which offers users three panels with which to categorize their picture contacts for quick and easy messaging and calling access.  With Xenon’s compact, slide out 4-Line QWERTY keyboard and quick access keys, users can more easily text message, instant message, email, place calls and access the Internet. The expanded, 4-Line QWERTY keyboard makes more characters and symbols available eliminating the need for users to constantly use the “shift” key to access common keyboard functions. To help users keep track of their text messaging conversations, LG has also integrated threaded conversation technology.

Alternatively, users can choose to communicate wirelessly, with Bluetooth® technology. For serious multi-taskers, the LG Xenon allows users to quickly and easily switch between calls and other functions. For example, if a user is listening to the music player when a call comes in, they can answer without having to turn off the music function. Once their call is completed, the music continues automatically.  This feature extends to every feature on the phone. The LG Xenon also boasts an image editor and filter to creatively enhance photos taken with the built-in 2.0 megapixel camera and video capabilities. The Xenon is also featured in MTV’s upcoming series “The Phone”, executive produced by Justin Timberlake.

LG Neon
The LG Neon provides all the elements for the ultimate messaging phone at the touch of a button.  It’s bright, chic colors are sure to stand out from the crowd, while the slide-out QWERTY keyboard ensures easy access to text messages and emails.  For those users who crave the latest in messaging technology, look no further than the LG Neon.  With key features such as threaded messaging, a 2.0 megapixel camera and music player, the LG Neon is the ultimate phone for social multi-taskers on the go. 

Store all your favorite songs on either phone, with the microSD Memory Port (Xenon up to 16GB and Neon up to 4GB). Bluetooth 2.0 capabilities also allow consumers to wirelessly access music through stereo headsets, and transmit data to other Bluetooth-enabled devices. The LG Xenon features AT&T Video ShareSM, the first-ever service in the U.S. that allows users to share live video over wireless devices while participating in a voice call, and a GPS for turn-by-turn directions with AT&T Navigator.

 “Performance of and need for user-interface navigation is evolving before our eyes,” said Ehtisham Rabbani, vice president of product strategy and marketing for LG Mobile Phones.  “LG Xenon allows you to call, text or edit your favorite contacts with the touch of an icon.  Its intuition is remarkable.”

The LG Xenon will be available at AT&T retail stores nationwide and online at www.wireless.att.com on April 8th for $99.99 with a new two-year agreement.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of USD44.7 billion, LG is comprised of five business units –- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world’s leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com.

About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is pursuing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology.  For more information please visit www.lgmobilephones.com.


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