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| Home Appliances Press Releases |
| Click here to view quotes from this video |
LG Electronics Exhibits Something Better with Expanded Kitchen Alliance Line LG Introduces 4-Door Refrigerator with Exclusive Auto Open/Close Drawers NEW YORK, July 30, 2009 – LG Electronics, a global leader and technology innovator in home appliances, extends its kitchen portfolio with the new 4-door French-door refrigerator with industry exclusive auto open/close drawers, new steam dishwashers, new gas cooktops and a new slide-in electric range. These innovations, along with other LG kitchen products, are on display at Alice Tully Hall for LG Electronics’ annual Summer Line Show. “Catering to home chefs seeking appliances with premium styling, LG’s broad array of kitchen products provides consumers with options that best suit their needs and design preferences,” said Peter Reiner, senior vice president, marketing and strategy, LG Electronics USA. “Our new, premium innovations blend powerful performance and contemporary styling to create something better for consumers, making their interactions with home appliances a more enjoyable experience.” French-Door Refrigerator Innovations The two freezer drawers also help to keep consumers even more organized. The upper “EveryDay” Freezer drawer provides easy access to the frozen foods that consumers look for the most. The lower drawer is designed for longer-term storage and is ideal for larger items that may not be used as frequently. Both drawers are lighter and easier to open than the standard bottom-freezers with one drawer. Additional key features include:
The ultra-capacity 4-door French-door refrigerator (Model: LMX28987ST) is available at a manufacturer’s suggested retail price of $3,399. This same featured refrigerator (Model: LMX28983) is available without the auto open/close drawer and assisted functions in at a manufacturer’s suggested retail price of $3,199.
Slide-In Electric Range
The new slide-in electric range (Model: LSE3094) will be available in the fourth quarter of 2009 at a manufacturer’s suggested retail price of $2,599. Steam Dishwasher
As with all LG SteamDishwashers™, the model is Energy-Star rated and offers several environmentally-friendly features, including:
At 45 decibels, this LG SteamDishwasher™ (Model: LDF9932ST) is among the quietest available. Complete with a built-in food disposer and self-cleaning filter, this dishwasher is available now at manufacturer’s suggested retail price of $1,399. For additional information and images on all of LG’s product offerings, please visit: www.pimsmultimedia.com/LGSLS2009 About LG Electronics USA CONTACTS: |
LG Electronics Showcases Unparalleled Laundry Collection Innovative Performance, New Designs are Centerpieces of 2009 Washer/Dryer Line NEW YORK, July 30, 2009 – LG Electronics, a global leader and technology innovator in home appliances, continues to reinvent the modern-day laundry room with product performance enhancements and new design options. Striking new colors – including a vibrant Riviera Blue and a Graphite Steel finish that offers the look of stainless steel – expand options for consumers seeking premium style. Highlighted at the LG Summer Line Show here today, additional 2009 performance enhancements include: LG’s washing motion technology, which uses new cleansing motions to care for clothes and save time and energy; the unique LG TrueBalance™ system, to significantly reduce vibration; and an expansion of the company’s pioneering TrueSteam™ technology, which offers advanced functionality, including the ability to reduce allergens and wrinkles from fabrics. “From our industry-leading steam technology to award-winning, eye-catching designs, to our inventive and sophisticated color palettes, LG leads the industry in front-load laundry,” said Peter Reiner, senior vice president, marketing and strategy, LG Electronics USA. “The success of our laundry collection is a testament to the innovation and enhancement in LG’s overall product quality and performance.” PERFORMANCE AND DESIGN INNOVATIONS Cold care, heavy duty and enhanced hand-wash cycles use a combination of these motions to gently and effectively clean clothes, resulting in high wash performance without damaging clothes. The cold care cycle uses cold water in combination with these motions to clean clothes as effectively as the normal cycle that uses hot water, but with an energy savings of more than 60 percent. This new laundry pair is available now at a manufacturer’s suggested retail price of $1,199 for the washer (Model: WM2701HV), $1,199 for the electric dryer (Model: DLE2701) and $1269 for the gas dryer (Model: DLG2702). TrueSteam Expansion – As the first company to introduce steam in residential laundry products, LG extends this popular technology to additional laundry models, including an all-new washer/dryer pair with an LED display panel. This LED display takes the guesswork out of cycle selection. The laundry pair also incorporates the unique and high-performance features consumers have come to expect from LG’s TrueSteam technology, including the exclusive Allergiene™ cycle, designed to reduce common allergens such as dust mites and pet dander on fabrics. With an ultra large 4.5 cubic-foot capacity (IEC), the SteamWasher™ saves consumers a significant amount of time and energy. Like all LG laundry systems, the new models are Energy-Star rated. Anti-Vibration Technology – LG’s TrueBalance system helps to offset unbalanced loads in the washer drum, which may produce vibration and noise. The system is designed to minimize overall washer vibration – even in unbalanced loads – allowing for a quieter operation, making LG laundry pairs ideal for placement anywhere in the home, including the second floor. Bold Styling Options – LG’s laundry systems continue to lead the industry in outstanding product design. At the forefront of LG’s restyled laundry line is a striking new Riviera Blue finish. With its bold undertones, Riviera Blue offers a dynamic, fresh twist to this classic color, adding personality to the laundry room. LG’s new Graphite Steel finish gives the look of premium stainless steel, offering a timeless, sophisticated style at an attainable price. The company is also extending its popular square-door look to more steam and non-steam models including the LED Steam Laundry Pair in Riviera Blue, allowing homeowners to mix and match to best suit their lifestyle. This distinctive door design – measuring nearly 17 inches – makes it easier for consumers to access, load and remove clothing. Customer Satisfaction is Key – This year, LG unveils the industry's longest warranty at 10 years on its Direct Drive motor, which offers increased efficiency, a longer lifetime and noise and vibration reduction. Operating without belts or pulleys, the Direct Drive motor delivers power directly from the motor to the drum, bringing consumers the benefits of reduced operating sound and vibration, as well as increased energy savings. LG is committed to delivering appliance innovations that offer consumers smart technology and high performance features, along with a distinctive and stylish design package. LG has ranked “Highest in Customer Satisfaction with Clothes Washers” by J.D. Power and Associates three years in a row and received the highest numerical score for clothes washers in the proprietary J.D. Power and Associates 2008 Laundry Appliance StudySM. LG received the highest numerical score for clothes washers in the proprietary J.D. Power and Associates 2008 Laundry Appliance StudySM. Study based on 7,000 total responses measuring 15 brands and measures opinions of consumers who purchased clothes washers during the previous 24 months. Proprietary study results are based on experiences and perceptions of consumers surveyed in June-July 2008. Your experiences may vary. Visit jdpower.com. For additional information and images on all of LG’s product offerings, please visit: www.pimsmultimedia.com/LGSLS2009 About LG Electronics USA LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG's "Life's Good" marketing theme. For more information, please visit www.LGusa.com. CONTACTS: * Specifications, pricing and availability subject to change without notice. |
QUOTABLE QUOTES: HOME APPLIANCES John Weinstock “LG's very excited about its new kitchen product line. For the first time, in the second half of this year, we've now got a full array of kitchen appliances, including electric slide-in ranges, gas cooktops and, of course, our built-in wall ovens. “The LG 4-door refrigerator really offers the ultimate in ease-of-access and convenience. Consumers are able to put just an incredible amount of food, actually, in the refrigerated section. Our total capacity is one of the largest in the industry at 28 cubic feet. Beyond that, the two-freezer-door configuration allows consumers to easily access what they need in the freezer. We've made it even easier this year: literally, just a touch of a button can open either of the freezer doors giving a consumer, effectively, a third arm in the kitchen. There are other convenient features like the ultra-tall water dispenser, which allows consumers to fill just about any size pitcher or sports bottle and get the filtered water that they're looking for.” “LG has certainly been the pioneer in front-load laundry. Over the years, we've brought innovations such as bright colors, our Wild Cherry color for instance, as well as Steam technology in washers and dryers. Consumers love the way our products are designed, and love the colors we’ve brought to market. This year, Riviera Blue is a new color for us.” “We’re bringing new motions to the wash cycles, different ways that the clothes are tumbled and washed. Our direct-drive motor makes this possible, and when combined with various water temperatures, it makes LG washers incredibly energy efficient, as well as the perfect care, no matter what type of garment.” “LG laundry products rank exceptionally highly in overall consumer satisfaction. That's something we're very proud of and I think it really underscores the overall quality and satisfaction with our products.” |
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